Alberto V05 Fade Defy Daily Colour LockYour hair looks and feels its best when you have just had it coloured, but can quickly fade and lose its condition. Not any more, thanks to the new V05 Fade Defy. The breakthrough Fade Defy Technology forms a barrier inside each hair so it locks the colour in for up to 5 times as long. The vitamin enriched formulas also restore your hair's condition so you get that shiny, vibrant, just coloured look for longer.TipTo maximise how long your colour lasts, use the V05 Fade Defy Shampoo, Conditioner and daily colour lock every time you wash your hair. If you don't need extra conditioning then just use the shampoo and daily colour lock. Suitable for all hair colours, but benefits are more noticeable on darker or red shades.